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We work with companies
I recently got asked: What’s the one key difference you see in top performers compared to the rest of the workforce? My answer: Top performers never see themselves as working “for” a company. They...
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The power of habit
In 1996 in Cincinnati, Drake Stimson sat huddled round a table with a small team of scientists and marketing executives at Procter & Gamble [PG], writes Charles Duhigg in his new book, The Power of...
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New innovations evolve from historical, iterative processes and lateral thinking
Do you ever wonder why cars aren’t called “horseless carriages” anymore? Today’s cars are just as horseless as they were a century ago. Horselessness is standard equipment on most new and late models,...
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New American Airlines logo
On the new icon: Inspired by our proud past, our new look symbolizes our passion for progress by incorporating the colors and symbols you’ve come to associate with American. Reflecting the soaring...
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In fact do we have a government ?
By Frances Robinson Poor Belgium. The land of frites, chocolate and surrealism has been getting flak from all quarters recently. Libération’s Jean Quatremer had a double-page spread about its urban...
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Build A Movement, Not A Campaign
Know your influencers from your advocates. And engage them. Here’s why–and how There’s an ongoing debate as to whether it is better to use influencers or advocatesin your brand’s marketing campaigns....
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How Experiential Marketing Has Changed In A Social-Local-Mobile World
When the term “experiential” marketing was mentioned in the past, one’s first thought was typically the now dirty word, “guerrilla” marketing–brand ambassadors passing out product samples or a car...
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Entering the Participation Age of Branding
The tectonic plates that underpin our marketplace are in the midst of a large shift…and brands should be paying attention. As the Millennial Generation quickly becomes the primary force in consumer...
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The Founder Of A Famous Ad Agency Wrote A Fantastic Memo On How To Be A Good...
In 1982, the late founder of the Ogilvy & Mather advertising agency David Ogilvy issued a memo of 10 incredible writing tips to his staff. Known as “the father of advertising,” Ogilvy made sure his...
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Know where you go
This person told Jobs he would “ruin” Apple. Michell Smith tells this story: Prior to his return to Apple, it was obvious that the company was in trouble. Larry Ellison had floated the idea of a...
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In 2014, Resolve to Make Your Business Human Again
In 1960, marketing legend Ted Levitt provided perhaps his seminal contribution to the Harvard Business Review: “Marketing Myopia.” The article castigated companies for losing sight of the essence of...
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Building Your Company’s Vision
We shall not cease from exploration / And the end of all our exploring / Will be to arrive where we started / And know the place for the first time. T.S. Eliot, Four Quartets Companies that enjoy...
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Start thinking more like a publisher.
In 2010, Pepsi pulled its Super Bowl ads and invested $20 million into its Refresh project , which employed crowdsourcing to support good causes. It was an astounding social media success, with more...
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Social Media Strategy by pictures on Facebook, Pinterest, Twitter, Instagram,...
A photo popped up on the Estée Lauder Instagram feed over Memorial Day weekend showing a slew of colorful swimsuits sprinkled with makeup and skin-care products, all scattered by the side of a pool. As...
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10 Business books to read
What books are on your must-read list for this Year? . THE TIPPING POINT BY MALCOLM GLADWELL “Gladwell helps us see that little things can make a big difference.” — Rob Forbes (MBA ‘85), Founder of...
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Food trends 2015
2015 Food Forecast Roundup Posted: 21 Dec 2014 11:49 PM PST I’m hoping 2015 is a year when no one uses “hand crafted” to describe a burger, cocktail or milkshake. But I’m not holding out too much hope....
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